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Tide Launches “World’s Largest Pajama Party”

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By: TOM BRANNA

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P&G brand Tide sponsored the “world’s largest pajama party” at the Plaza Hotel in New York City todayto celebrate the launch of new Tide with a touch of Downy. More than 1000 women attended. Hostsleepwear designer Karen Neuburger officially kicked off “National Pajama Month,” with the month ofOctober dedicated to activities that will help support the fight against breast cancer.Attendees included “The View” host Joy Behar, supermodel Emme, “Sa...

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